HCMC – Honda has officially entered the Vietnamese big-motorcycle market by opening the first superbike shop in HCMC’s District 3.

Located at the corner of Pasteur and Vo Thi Sau streets, the two-story shop has a total area of over 700 square meters and features areas of product display, services, superbike club, bike accessories, and repair.

The shop will initially sell nine models of superbike, including naked, supersport, cruiser, adventure and touring, with suggested prices ranging from VND172 million to VND1.2 billion per unit. Customers can buy bikes imported from Thailand (CB500F, CB650F, CBR650F, Rebel 500 and CB500X) or orders bikes (CB1000R, CBR1000R Fireblade, CBR1000RR Fireblade SP and Goldwing) from Japan.

Honda Vietnam still sells Rebel 300 motorcycles at its authorized dealers and does not have plans to sell motorcycles of below 500cc at this shop.

Compared to other bike shops, prices of similar superbikes offered by Honda Vietnam are lower.

Though it is a latecomer, Honda has developed a superbike sale system in Vietnam. Yamaha’s big and normal bikes are being sold together.

After the first store in HCMC, Honda will open the second in Hanoi.

Class A2 driving tests for bikes of over 175cc have been opened to all citizens, thus fueling the domestic demand for big bikes.

The domestic high-capacity bike market offers both opportunities and challenges as big bikes are only suitable for certain riders and preventively priced. 

However, according to experts, while the bike market has recorded slower growth in recent years, high-capacity bikes may become a niche market for producers.

Toshio Kuwahara, general director of Honda Vietnam, said the bike shop in District 3 meets 5S standards (sales, service, spare parts, safety riding and social activities).